Ford Maverick – $1995*

Messenger Ford ad 04-17-1969These guys were ready to sell you ‘the first car of the 1970s at 1960 prices.” Step right up and drive off with a Ford Maverick for $1995. There’s an asterisk after the $1995, so that’s probably where they tell you that the tires, engine, steering wheel and seats are extra.

Are car salesmen born or made?

Messenger Ford ad 04-17-1969I hated shooting advertising photos. Partially because you ended up having to take hokey shots like this; partially because the next time you ran into them at a news event, they thought they still owned you. It gave me a great deal of pleasure to disabuse them of that idea.

These were taken for The Athens Messenger in April 1969. Based on the expression, these guys didn’t seem to think there was anything unusual about pretending to be roped cowboys (I’m not sure I understand that symbolism). I guess they figured anything goes so long as they met their quota.

Cape car dealer ads

Here are some Cape car ads that ran in the 1956 Sesquicentennial booklet. I think one of the most curious slogans was in the Clark Buick ad: “We will deal until we deal.” They must have offered a pretty good deal to get Dad to buy our 1959 Buick LaSabre station wagon from them. Whoever did the Goodwin Motor Co. ad didn’t quite know the difference between the “roll” and the “role” of a Mercury-Lincoln dealer (it “is of ever increasing importance to Cape Girardeau”).

If you want to read about the early days of automobiles in Cape, follow this link. Here’s a piece on Rusty” and Rueseler Chevrolet.

Click on any image to make it larger, then click the sides to move through the gallery.

Cape Cut Rate Endangered

Old Cape Cut Rate 635 Good Hope 04-16-2011The Cape Girardeau Historic Preservation Commission announced its list of 11 of the city’s most endangered buildings in hopes of raising awareness about the building’s uncertain futures.

One of the buildings is the old Cape Cut Rate Drug Store at 635 Good Hope, the southeast corner of Good Hope and Sprigg. I’ve been shooting the building for at least three or four years, but I kept putting off doing a story until I got the photo I wanted. I guess it’s time to go with what I’ve got.

Going to be teen club

Cape Cut Rate 635 Good Hope 10-24-2011I was on a bike ride a couple of summers ago when I noticed a dumpster in front of the building and some work going on. I stuck my head inside and was told that someone was going to fix it up for use as a teen hangout to give neighborhood kids a place to go. I didn’t have the equipment with me to shoot in the dark, so I said I’d come back. That was the last time I saw any activity in the place.

Roof peeling off

Cape Cut Rate 635 Good Hope 04-21-2011In the few minutes I spent inside the old drug store, I could see that the roof had been leaking for quite some time and that the interior was charred like it had caught fire at some point. I happened by the place on a windy day and say big pieces of roofing material flapping in the wind, so I know where the water came from.

A regular stop

Cape Cut Rate 635 Good Hope 10-24-2011

No telling how many times I passed through these doors because we spent a fair amount of time in the Haarig district.

Dad’s construction office was in Farmers and Merchants Bank, the place we did our banking.

I got my hair cut by Ed Unger at the Stylerite Barbershop.

We bought our ice from the Pure Ice Company

Suedkum Hardware was better than Disney World. (Or course, Disney World hadn’t been invented yet.)

You hoped you weren’t sick enough to see Dr. Herbert

If it was REALLY serious, you went to St. Francis Hospital

We could buy clothes at Schades and shop for groceries at Hirsch’s Midtown.

At Sprigg and William, in the next block up, you could go to church at St. Mary’s, buy a car at Clark Buick and a TV from Lorberg’s.

In later years, we’d stop in to see Doris.

What is Haarig?

Cape Cut Rate 635 Good Hope 04-21-2011Haarig was the heavily German section of Cape Girardeau. You can read about the history of Harrig and its buildings in this National Register of Historic Places registration form. Here is a list of last year’s endangered buildings.

Old Jefferson School has been removed because it was torn down.

635 Good Hope Photo Gallery

Click on any photo to make it larger, then click on sides to move through the gallery.

Bill Cosby in Concert

Bill Cosby Ohio University 02-09-1969SEMO Classmate, photo buddy and, eventually, best man, Andy McLean introduced me to Bill Cosby. Andy had every Cosby LP every pressed and had memorized every routine until he could do them better than Cosby.

So, when I had a chance to see Cosby in concert at Ohio University in 1969, I snagged two tickets for Fiance Lila and me. We had a front-row seat for his performance in the round (OK, it was in the square, but I didn’t do all that hot in geometry, so I didn’t quibble).

Unusual experience

Bill Cosby Ohio University 02-09-1969This was an unusual concert for me. Usually I’m so busy shooting the show from every angle, including the overhead catwalks, that the actual performance is a blur to me. Well, my pictures are sharp, but my memory of what the artist performed is fuzzy. This time, though, I enjoyed the performance as a civilian. I still shot pictures from my seat, but I got to enjoy the show.

Depending on your generation, you may remember Cosby as Fat Albert, Cliff Huxtable or the guy who pitched Jell-O, but he’ll always be Noah to me.

“Come around, Idiot, Come around”

Bill Cosby Ohio University 02-09-1969Cosby’s routine about driving a stick shift in San Fransisco resonated with me. See, Athens is said to be built on seven hills, and some of them are ungodly steep. Usually with a stop sign at the top of them.

I had never driven a manual transmission before, but I wanted a Volkswagen Squareback. I bought the car and trusted that Lila could teach me how to drive it. Trust me, if your girlfriend can teach you to drive a stick and still be willing to marry you, then you better snatch her up.

There was one killer hill (with a stop sign) on the way from the house to the office. She taught me the technique of pushing the clutch down with my left foot, putting my right foot on the gas, holding up on the emergency brake with my right hand, and frantically waving my left arm out the window while shouting, like Cosby, “Come around, Idiot, Come around.”

Did he cut it short?

Bill Cosby Concert Ohio University 02-09-1969I had a coworker on The OU Post who thought Cosby had cheated the audience by putting on a short show. If it WAS shorter than usual, the audience around me didn’t seem to mind.

Well, maybe Andy could have done it better, but I was pleased with the performance.

Other performances

I was telling someone the other day that I’m embarrassed to have shot a bunch of performances and paid so little attention to them that I don’t know if they were famous or not when I run across the negatives. Here are some I DO remember:

Bill Cosby photo gallery

Click on any photo to make it larger, then click on the left or right side of the image to move through the gallery.

Tips for Shooting Quickly

Boys playing 0This picture has “brothers” written all over it. It happened to have been taken in Athens, Ohio, in 1969, but a similar one could be taken anywhere in the world.

So, how do you take a picture like this? I don’t remember doing it. It was a single frame sandwiched between a scenic of a tree and interior of a house. The scenic tells me that I was cruising around looking for wild art before or after the interior assignment.

My guess is that I was standing on the back porch talking with the homeowner when the kids started going at it. I had time to get that one picture before mom or dad broke up the scuffle.

To be ready for quick shooting, I always had at least one camera body set to shoot for different lighting situations. That might mean one would be set for bright daylight and another for low level lights. When you have to shoot fast, you don’t have time to take light readings and fumble with shutter speeds and f/stops. You grab the appropriate body, shoot and hope your exposure is close enough to fix in the darkroom.

Tight or loose?

Boys playing 0

I like the looser composition of this shot that hasn’t been cropped much because it gives the feeling that the kids are going at it unsupervised The tight shot feels like an adult is hovering.

Why did I emphasize the tight shot, then?

Newspaper rule of thumb was that a face had to be the size of a dime if you were going to be able to see detail in it. The cropped photo is the one that would have run; reader eyeballs don’t linger long, so you want to get your message across quickly.

Even this shot is cropped in from the left a little. The original shows a tricycle parked at the bottom of the steps on the left.

In addition to making the faces larger, there was another consideration: the boys are in the shade and a white house in the background is in bright sunlight. That’s a killer wide range of exposures to try to balance in a photo. Taking the background out meant less distracting blown-out highlights.