Ford Maverick – $1995*

Messenger Ford ad 04-17-1969These guys were ready to sell you ‘the first car of the 1970s at 1960 prices.” Step right up and drive off with a Ford Maverick for $1995. There’s an asterisk after the $1995, so that’s probably where they tell you that the tires, engine, steering wheel and seats are extra.

Are car salesmen born or made?

Messenger Ford ad 04-17-1969I hated shooting advertising photos. Partially because you ended up having to take hokey shots like this; partially because the next time you ran into them at a news event, they thought they still owned you. It gave me a great deal of pleasure to disabuse them of that idea.

These were taken for The Athens Messenger in April 1969. Based on the expression, these guys didn’t seem to think there was anything unusual about pretending to be roped cowboys (I’m not sure I understand that symbolism). I guess they figured anything goes so long as they met their quota.

Cape car dealer ads

Here are some Cape car ads that ran in the 1956 Sesquicentennial booklet. I think one of the most curious slogans was in the Clark Buick ad: “We will deal until we deal.” They must have offered a pretty good deal to get Dad to buy our 1959 Buick LaSabre station wagon from them. Whoever did the Goodwin Motor Co. ad didn’t quite know the difference between the “roll” and the “role” of a Mercury-Lincoln dealer (it “is of ever increasing importance to Cape Girardeau”).

If you want to read about the early days of automobiles in Cape, follow this link. Here’s a piece on Rusty” and Rueseler Chevrolet.

Click on any image to make it larger, then click the sides to move through the gallery.

Cape Cut Rate Endangered

Old Cape Cut Rate 635 Good Hope 04-16-2011The Cape Girardeau Historic Preservation Commission announced its list of 11 of the city’s most endangered buildings in hopes of raising awareness about the building’s uncertain futures.

One of the buildings is the old Cape Cut Rate Drug Store at 635 Good Hope, the southeast corner of Good Hope and Sprigg. I’ve been shooting the building for at least three or four years, but I kept putting off doing a story until I got the photo I wanted. I guess it’s time to go with what I’ve got.

Going to be teen club

Cape Cut Rate 635 Good Hope 10-24-2011I was on a bike ride a couple of summers ago when I noticed a dumpster in front of the building and some work going on. I stuck my head inside and was told that someone was going to fix it up for use as a teen hangout to give neighborhood kids a place to go. I didn’t have the equipment with me to shoot in the dark, so I said I’d come back. That was the last time I saw any activity in the place.

Roof peeling off

Cape Cut Rate 635 Good Hope 04-21-2011In the few minutes I spent inside the old drug store, I could see that the roof had been leaking for quite some time and that the interior was charred like it had caught fire at some point. I happened by the place on a windy day and say big pieces of roofing material flapping in the wind, so I know where the water came from.

A regular stop

Cape Cut Rate 635 Good Hope 10-24-2011

No telling how many times I passed through these doors because we spent a fair amount of time in the Haarig district.

Dad’s construction office was in Farmers and Merchants Bank, the place we did our banking.

I got my hair cut by Ed Unger at the Stylerite Barbershop.

We bought our ice from the Pure Ice Company

Suedkum Hardware was better than Disney World. (Or course, Disney World hadn’t been invented yet.)

You hoped you weren’t sick enough to see Dr. Herbert

If it was REALLY serious, you went to St. Francis Hospital

We could buy clothes at Schades and shop for groceries at Hirsch’s Midtown.

At Sprigg and William, in the next block up, you could go to church at St. Mary’s, buy a car at Clark Buick and a TV from Lorberg’s.

In later years, we’d stop in to see Doris.

What is Haarig?

Cape Cut Rate 635 Good Hope 04-21-2011Haarig was the heavily German section of Cape Girardeau. You can read about the history of Harrig and its buildings in this National Register of Historic Places registration form. Here is a list of last year’s endangered buildings.

Old Jefferson School has been removed because it was torn down.

635 Good Hope Photo Gallery

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Copyright © Ken Steinhoff. All rights reserved.