1964 SEMO Fair Exposé

The Southeast Missouri District Fair in Cape Girardeau was my first newspaper undercover investigation assignment. Jackson Pioneer Editor Gary Fredericks decided he and I would go to the fair to see if we could uncover and document gambling violations on the fair’s midway. I have no way of knowing whether or not he had any evidence of the gambling or if he just wanted to go to the fair.

[Editor’s note: I THINK Gary was editor. We had so many come and go it was hard to tell who was wearing the Editor hat on any give day. I also can’t remember if his last name had an “S” on the end. We’ll just call him Gary from here on out to be safe.]

Mike’s Krazy Ball – Gary’s Krazy Theories

Gary had a number of theories

  • The midway games were either rigged
  • Or, they weren’t games of skill, which would make them gambling
  • If they were gambling, the cops had been paid off
  • UFOs were real.

Gary was capable of multi-tasking. He was working on that last theory at the same time.

Gary was playing, I was shooting

That’s Editor Gary pitching the Krazy ball trying to win a piece of plush (stuffed toy). I presume the enthusiastic gentleman perched on the stool is Mike. I’m not sure how Gary rated this stand.

Was THIS game rigged?

Soon we meandered over to this game. You might detect some kinda bad vibes coming off the gentleman at the left. I was beginning to get the feeling that he might not like me.

Nice man concerned with my safety

Before long, this nice man came over to talk with me. He was joined by two other burly fellows who wanted to make sure I got back to my car safely at the end of the evening, which, coincidentally, was Right Now. Gary shot this with a camera I slipped him when I thought things might be going south.

I was 5’10 and weighed maybe 105 pounds in those days, so they wouldn’t have had to be too big to meet my definition of “burly.” At any rate, I thought that maybe since they were kind enough to offer me an escort off the grounds that it would have been ungracious to refuse.

I don’t remember what kind of story Gary ended up writing. It may have had something to do with UFOs.

Blue Grass Shows Mighty Midway

When I wasn’t getting kicked out, the SEMO Fair ranked right up there with Christmas, the 4th of July and your birthday for big events. It was such a big deal that the schools let out for Fair Day.

Bottle deposits kept the day going

When you ran out of money, you’d scrounge the grounds looking for soda bottles to turn in for the two-cent deposit to food stands like this one.

Fair used as local fundraiser

Many local service service clubs and schools set up tents and stands to make money. This one has a sign, Delta Senior Stand. Note the electrical wires snaking along the ground.

Power for the grounds was provided by huge generators on the back of 18-wheelers. Huge cables the size of your wrist would feed into junction boxes on the ground, which would, in turn, fed into smaller cables. I always wondered why nobody got electrocuted when it rained. I’ll never forget the sound those generators made. They were noisy all the time, but they would scream when a big ride started up and they had to catch up with the sudden load.

Midway laid out in horseshoe shape

Most midways were laid out in a U shape was designed to draw crowds throughout the entire carnival and maximize spending. Crowds tended to enter the right leg, so the stands on that side were more valuable and were either owned by the promoter or went for big rents.

I wasn’t old enough for The Follies

Game concessions were usually the first joints along the outside of the right leg of the U. Rides would be located down the center column, with the carousel traditionally being the first ride beyond the front gate. After the games, the crowd would find the shows and the penny arcade.

The right hand bend was where the girlie show lived. I never made it into The Follies. I’ll have to let someone else fill me in on what you saw there.

The left leg would contain more shows and games all the way back to the front gate. They had slimmer pickings because a lot of money drained off before it got to them.

Ferris Wheel dominated the skyline

Other rides might be more spectacular, but the “wheel” traditionally signaled the end of the night. Because it was generally the tallest ride and could be seen throughout the whole midway, the carnival would use it to signal that the midway was closed for the night. When it went dark, it was time to go back to the trailers to get ready for the next day.

Carny could be your friend – or not

The greasy, tattooed guy with his cigarettes rolled up in his T-shirt sleeve who took your ticket when you got on a ride could be your friend – or not – depending on how he sized you up. He could give you a great ride or, by cleverly working the clutch, he could shake the change out of your pockets and make you puke on your girlfriend.

While we were scouting bottles for the deposits, we tried to look for loose change under the big rides. The carnies would run us off, though, because they considered that “their” money.

Not a Fair Week without rain

SEMO fairs are either hot and dusty or rainy and muddy. Frequently, they are both. Sometimes they even mix in cold and windy with the rainy.

Crafts and Good food

All of the action didn’t take place on the midway. Cape was an agricultural area, so there were plenty of 4H and livestock exhibits. The Arena building was stuffed with baking contests, quilts and sewing competitions with their blue, red and white ribbons.

In addition to the exhibits, there were scores of booths set up that were the Real World equivalents of the Home Shopping Network. Barkers were hawking every imaginable thing. No kid – and few adults – went home without a shopping bag of handouts and samples.

It was a great place to go when you had run out of money and soda bottles.

Southeast Missouri District Fair Gallery

Here’s a gallery of photos taken at the Southeast Missouri District Fair in the middle and / or late 60s. I don’t know that they were all taken in the same year. The earliest photos would have been of the 1964 fair. Click on any image to make it larger, then click on the left or right wide of the photo to move through the gallery.

Broadway Demolition

When I first saw this photo, I thought it made have been the razing of the St. Charles Hotel on Main Street. I’m going to let you tell me what building is in the foreground, because I’m not sure. Here are some clues, though.

Criss Cross Cafe?

This photo, shot from a little more to the east shows a tantalizing amount of info. There’s a Pepsi sign advertising what looks like Criss or Cris Cross Cafe on the side of the building.

Like the movie Blowup

A 1966 British movie about a photographer who photographed what might have been a murder scene came to mind here. The photographer took the negative into the darkroom and made increasingly larger blowups of it trying to figure out if he really saw what he thought he saw. Of course, the bigger the enlargement, the more the image degrades, and the less sure he was.

Playing the British photographer, I blew up just a portion of the frame above, enhanced the contrast and applied some sharpening filters to bring out maximum detail. That provided a few more hints.

Clues to the location

  • There is a street sign that looks like it says Broadway.
  • There’s a Rt. 34 marker
  • There’s a Conoco Station sign.
  • There’s a three-story building with a doorway on the corner. It looks like it might be Finney’s Rexall Drug Store.
  • There’s some kind of parking, maybe for a hotel and / or cafe.

Did Subway shop replaced Finney’s?

This October 2009 photo looks like a Subway shop may have replaced Finney’s. A Google Earth aerial of the intersection shows a vacant lot at the northwest corner of Sprigg and Broadway today. That might mean that these workers razed the whole building, or it might have been taken down later.

Any idea what was in the building being torn down?

Radioactive Teenage Girls

When I first ran across the photos of this giggle of girls in front of the Arena Building, I thought they might be refugees from some kind of band camp. One girl is strumming on a guitar, there’s at least one other guitar case there, and another girl has what appears to be a ukulele under her arm.

Ouija Boards and sleeping bags

Then I noticed a Careers board game, a Ouija Board, sleeping bags, canteens and other camping paraphernalia.

Is this a Girl Scout campout?

If it is, they certainly don’t travel light. They appear to be a thirsty bunch, too. I see canteens of various shapes, thermos bottles, an insulated jug and a pitcher. Those square boxes look like they might contain beauty aids. Or ham sandwiches.

Headed INTO the Arena Building

They weren’t meeting in front of the Arena Building to go somewhere, they were headed INTO the building. That’s interesting. If you have really sharp eyes, you can see a Civil Defense triangle on a box on the table at the top of the stairs. Maybe that’ll provide a clue to what’s going on.

What is that on her head?

There is some kind of signing up going on here. I covered lots of Boy and Girl Scout events, but I don’t every recall running into the ceremonial or protective headgear the girl at the table is wearing.

Elaborate forms to fill out

The forms these girls are holding look more formidable than the ones we face on April 15 every year. What ARE they up to?

Civil Defense and National Security

Then, I finally found the two frames that made it all clear. Notice the small box with the Civil Defense triangle on it the man is holding? It’s a Geiger Counter.

You have to remember that this was at the confluence of The Red Scare and the Dawn of Rock and Roll, you know, Devil’s Music.

The girls were suspected of being Radio Active

Some busybody neighbor must have heard these girls listening to rock n roll on the radio and passed the word to the local Civil Defense office. The message got garbled at each stage along the way until it finally read, “Scores of teenage girls in Cape Girardeau are radioactive.”

The next thing you know, buses were dispatched to snatch the girls and quarantine them in the Arena Building until they could be screened with Geiger Counters.

That’s my theory and I’m sticking to until someone can come up with a better one.

 

Kool-Aid 3¢ (Buy 2, Get One)

There was a Missourian story about Samantha and William Gardner in the Sept. 5, 2010, paper. The youngsters sold vegetables they grew in a garden and proceeds from a lemonade stand to donate $113.07 to FISH, a Cape Girardeau food pantry.

Kool-Aid stands a Cape tradition

Samantha and William were carrying on the old Cape tradition of setting up a card table in front of your house where you would sell lemonade, Kool-Aid or home-grown produce.

That’s my old 1959 Buick LaSabre station wagon up there. Looks like I must have cruised by the kids, figured that I’d better grab a piece of wild art while I could, and put the land yacht in whoa-back.

Ways for kids to make money

These kids showed a real knack for business. Their sign, with a smiling Kool-Aid pitcher, touted Ice Cold Kool-Aid (they even got the trademark spelled right, with a hyphen) for 3 cents. “If you buy two, you get one free.”

Another sure-fire way to make money in those days was to scrounge the side of the road for soda bottles at two cents apiece. I’d have a lot fewer flats if they’re bring back bottle deposits (especially on beer bottles).

The house in the background looks familiar, but I can’t place what street it’s on, nor can I identify the entrepreneurs.