Missourian photographer Fred Lynch and I have been searching like crazy for photos of Pfisters. He came up with some in his Jan. 11, 2009, f/8 and Be There blog.
This is the first one I’ve been able to find. This single shot was on the end of a roll of undated pictures I had taken of the SEMO football team working out on a trampoline. It’s definitely Pfisters because of its round shape, the ordering speakers and the “HERO” sign in the far upper left.
Hero sandwiches were the signature specialties at Pfisters. The guy behind the wheel ordering looks a little like Tom Holt, but I won’t swear to it. Anybody else want to make a guess?
I can’t quite read the menu
I tried to enlarge and enhance the menu in the photo, but I can’t do the magic that you see on Bones where they take a fuzzy picture with half the pieces missing and have it suddenly appear razor sharp.
I can make out that Reuben Sandwiches were available. You could wash them down with a Hawaiian Cooler for 20 cents or an Ice Cream Soda for a quarter. A chocolate milk was 10 or 25 cents, depending on size.
Click on the picture to make it larger. Maybe your eyes are better than mine.
I hope to stumble across more pictures of the drive-in.
Weekend nights saw an endless stream of traffic cruising between Pfisters and Wimpy’s. I documented the Wimpy’s piece a couple of days ago.




No Hero or Reuben sandwiches for me. I always had the Mighty Caesar… their version of a meatball sub… with limeade. Yum!
Can’t read the menu (maybe you should have used Pan-X instead of Tri-X) but O can read the Stag sign in the upper right corner.
Is GMT the default time zone? I know it’s not 3 am Sunday where I am.
OK, Bill. I set the program to UTC-5 (Eastern Standard Time). Let’s see if that hosed anything up.
Looks like the time is right. Thanks for the heads-up.
Bill,
I could count on you to see the Stag sign.
Don’t knock the fuzzy menu. This was on the tail end of a roll that I had a paying assignment on. Given a choice of leaving the roll blank or shooting some random picture, I usually opted for the random picture.
I’ll have to look at what the program is using for a time stamp. I don’t know if it’s in the WordPress template or it grabs it from the server.
We splurged on special occasions & had the Pfister’s Hawaiian Pig on a Stick…baby pork ribs on a bamboo skewer with Pineapple chunks in between…served with a full size moist cloth napkin…quite exotic & fancy eating for fast food!
I remember so well Mr. Pfister such a distinquished gentleman of the highest integrity…he would personally come to your car to apologise for having to raise prices, order taking longer than usual, anything he thought was a reflection on his establishment bearing his name…a super nice person!
thanks again for the memories…
I worked at Pfister’s Drive Inn my sophomore and junior year 1958 & 1959. In my senior year I worked at the esquire theater. I went to school in the morning’s and worked half a day and got credit for it. It was called Cooperative Occupational Education and my teacher was Earlie Carter.
I have looked through all my old pictures but can’t find one about Pfister’s Drive Inn. Sorry that I couldn’t find a picture but you have brought back a lot of memories..
Thank you for the memories
Nancy Skinner (Seabaaugh class 1960)
I remember a lot of drag Races were set up at Pfisters in the back parking section and that was from 70 to 77. What we used to do was go around Pfisters and then make a right back down Broadway and as you turned out floor your vehicle and see how much rubber you could lay (if you had a hot rod) there was a lot of memories for me there.
No Hero or Reuben for me either – I loved their fish sandwiches…and fries!
What memories. Wasn’t McDonalds next door ?