When Did You Quit Smoking?

TV screen Athens 02-09-1069I have no idea why I took several photos of a TV screen, but this image caused me to pause because you won’t see it today. Cigarette ads were as ubiquitous in the 1960s as car ads are today. (To be honest, I don’t know what ads are running these days. One of the advantage of TiVo is that I bleep right past the ads like they were names in a Russian novel.

The last national cigarette ad

Want to take a guess what the last cigarette ad was and when it ran? I’ve already looked it up for you.

On New Year’s night, 1971, millions of Americans were tuned in to NBC to watch the Tonight Show with Johnny Carson. At 11: 59 Johnny went to a commercial break, something he had done thousands of times since he took over the Tonight Show in 1962. But there was something special about this break, a 1 minute commercial for Virginia Slims cigarettes. Cigarette commercials had been a mainstay of advertising in the first 25 years of television. But this commercial was different. It was the last cigarette commercial broadcast nationally in the United States. One minute later at midnight on January 2, 1971, The “Public Health Cigarette Smoking Act” went into effect. This law banned the advertising of cigarettes and tobacco product on television and radio.

Dad quit cold turkey

LV Steinhoff smokes at kitchen table March 1961It was rare to see a photo of Dad without a cigarette in his hand or nearby when I was growing up.

One New Year’s Day I found him crankier than usual. I had stayed out a little later than I was supposed to and he jumped all over me. That usually didn’t happen.

A couple of weeks later, he let us in on his secret: he had decided to give up smoking at the stroke of midnight on New Year’s Eve. He threw all his cigarettes in the fireplace without telling any of us until he was sure he could do it.

He never smoked again, although he chewed a lot of gum and ate a lot of hard candy for quite awhile.

I was lucky. I never took up the habit. Maybe that’s why I’m still around. Dad and his brothers died at or before 60.

Meddling With Medals

KLS pins and medalsNothing like packing for a trip to empty out the sock and underwear drawers. Buried in the back of one of the drawers were two plastic boxes with foam inserts holding a bunch of pins and medals I accumulated while at Central High School (and, maybe SEMO).

 

When we got close to Cape, the weather alert kept going off with Tornado warnings; Lila was pulled over at a rest area north of town because a twister was reported south of her. Mother was headed to the basement. Things calmed down by the we all got home, but I decided not to unload the car tonight. We’ll fill you in later. Here’s a piece I put aside in case I needed a filler.]

The turtle and arrow at the top left signified that I was a Brotherhood member of the Order of the Arrow, the national Scout honor society. The turtle was our lodge symbol. I enjoyed Order of the Arrow much more than regular scouting because we were older boys and did work projects that had lasting value.

Missouri College Newspaper Association (maybe)

The rectangular pin on the left is one I don’t recognize. It has the initials MCNA. I was a member of the OCNA, which stood for Ohio College Newspaper Association, so I’m going to guess this was the Missouri equivalent.

National Forensic League

The next four were from debate club. The blue medal was for being elected Outstanding Representative at the State Student Congress in Jefferson City. The red one was for being Superior Representative. NFL, in my case, did NOT stand for National Football League.

The two pins showing the guy in a robe were for the NFL, too. I think the top one might have been a charm like you might put on a bracelet (no, I didn’t) or necklace. The other was a pin that you wore on your lapel.

Journalism and academics

Top right is a pin for National Honor Society. Some of the class of ’65 got in early in the year. I was in the ones who just barely made it. In fact, I’m pretty sure that it was activity points for stuff like debate and the school publications that counted for more than my grades.

The second pin was for Quill and Scroll, the journalism honor society. It notes that I was a photographer. You’ve move up in rank based on the number of column inches of your work you had published. I was working at The Jackson Pioneer and freelancing for The Missourian, so I had a lot more opportunities to get in print than someone who might do a couple of stories for The Tiger. On top of that, picture column inches counted the same as written column inches, so photographers could wrack up inches faster than writers.

 

 

The Anniversary Card

Anniversary card envelope

I was sleeping the sleep of the just this morning when I heard a movement over by my computer. It was Wife Lila, on her way to church, leaving something. “Go back to sleep, she said.”

When I achieved consciousness some time later. (We won’t admit to how much later.) I immediately recognized what it was.

Anniversary card

Anniversary cardAs near as we could piece together, she remembered buying this card when Son Adam was into radio controlled cars when he was 10 or 12 years old. He’ll turn 33 July 7, so that makes this card at least 20 years old.

We forget to celebrate

Anniversary card 2

I described last year why I can never remember our anniversary date of June 23: Buddy Bob Rogers asked when we were going to get married. (Lila and me, not Bob and me.) I told Bob to name a date; he picked June 27. That didn’t work out for some reason, so June 23 was the alternate. (Lila was standing there, so it’s not like she didn’t have any input.)

But, I’m not the only one who forgets the date, hence the card. So long as it’s around, we don’t have to make a mad dash to the store to pick one up at the last minute. On top of that, cards are expensive these days. I bet we’ve saved close to a couple hundred bucks on cards by recycling this one. (I mean, you wouldn’t expect her to spring for a cheap one, would you?)

Five years ago she included a photo of me with Grandson Malcolm. I had been on a bike ride and had hooked up with them at Dreher Park in West Palm Beach. Malcolm insisted on climbing a hill in the park, then wanted a drink out of my Camelbak hydration pack.

He’s almost as tall as his grandmother these days, and we have two more of the most perfect grandsons in the world.

It’s been a good run. I can’t wait to get the card again next year. (And, thanks for letting me sleep.) She – and it – become more special every year.

Game plan is to head back to Cape noonish on Monday. See you all there. I’ll have a bunch of calendars for anyone interested in Cape. I’ll let you know where you can pick them up if you are there. If you would like one mailed, hold off a few days. Lila says she’ll play postal person when she gets back in town after the 4th of July.

We Had 3-D: View-Master

View-Master reels While I was packing to head back to Cape next week I kicked a dusty box in the back of the closet. In it was a stack of View-Master reels. I don’t know why the were called reels, but that’s the name that shows up on the official Fisher-Price View-Master website.

I didn’t dig though the box to see if the heavy, Bakelite viewer was in there. I’m disappointed. The viewers are selling for less than $20 on eBay. I guess it can stay hidden for a few more years.

Not only did I have the stereoscopic viewer, which simulated 3-D by having two slides that you looked through at the same time that had been photographed by lenses slightly apart, but I had a View-Master projector, too. It ran on wall power and got so hot you could probably fry an egg on it.

When you were traveling across the country, you had to pick up a bumper sticker and View-Master reel from just about every attraction you stopped at. In later years, View-Master started phasing out the scenics and started producing more cartoon characters and TV stories.

I spent many a happy hour sliding those reels into the viewer, then reaching for the advance lever – click – slunk – new magic pictures. Unless, of course, the holes didn’t engage and you’d have to keep pressing the lever until they did. If you got impatient, you could bend the lever or even break it off. Patience, young man, patience.