The Achievement Edition

1967 Achievement - Cape Wishy-Washy 50The Missourian’s big annual extravaganza was the Achievement Edition, published after the first of the year and looking back at the previous year’s accomplishments. We started working on the copy and photos well before Christmas.

Back in the old days before computers, we didn’t have filenames to keep track of stories, headlines and layouts. We used “slugs,” a line of lead type with a descriptive title. If the reporter was sending the story in several “takes” or pieces, then he or she would create a slug that might say, “murder1, murder2.” Since the composing room would occasionally miss taking the slug out, it was a good idea not to use titles that could be embarrassing (like labeling the religion news “god junk”).

Because the Achievement Edition copy was done so far in advance, it was given an additional slug “Atomic” so it wouldn’t get crammed into the daily paper. Or, at least that’s the way I remember it.

One Christmas break when I came home from Ohio University – it was probably 1967 – Editor jBlue asked if I would have time to roam all over the region shooting buildings like The Wishy-Washy Laundr-O-Mat. The 1968 City Directory says it was at 1526 Independence and that Homer R. Dickmann was the manager. At five bucks a shot, plus mileage, I jumped at the opportunity.

Start at the outside and work in

1967 Achievement - Cape Ricardos 47In those days, The Missourian was a regional paper. My negative sleeves said I went north as far as St. Genevieve, as far south as East Prairie and as far west as Lutesville. jBlue, always cost-conscious, instructed me to start at the far ends of the region and work inward toward Cape “so I don’t have to pay you to drive the same roads more than once.”

I was told to shoot any commercial buildings that looked new or remodeled and a representative sampling of any new homes that looked “expensive,” defined as costing more than $25,000. By the time I got done with the project, I could have qualified as a tax assessor.

I must have thought Ricardo’s Italian Swiss Chalet Ristorante looked recently spiffed up. The City Directory says it was also known as Rich House Inc. and was located at 731 Broadway. It was flanked on the left by Sisco’s Professional Barber Salon (Wm. D. Sisco), and optometrists Joe L. Mosley and James A. Drace on the right.

Sterling replaced the St. Charles Hotel

1967 Achievement - Cape Sterling 16The Sterling store replaced the historic St. Charles Hotel at the corner of Main and Themis. I photographed it being torn down.

Personal Finance Loans

1967 Achievement - Cape Personal Finance Co 13John H. Jarrett was listed as manager of Personal Finance Loans, 31 Main Street. The other buildings include Zickfield’s Jewelers, Tony’s Jewelry and Gift Shop and the Sweet Shoppe.

Eggiman’s

1967 Achievement - Cape Skinners Barber Shop 39Skinner’s Barber Shop must have had a short life. It doesn’t show up in the 1969 City Directory, and there is a sign in the window that says “For Lease, Inquire at Eggimann’s.”

Eggiman’s Authorized Dealer of Maytag and Admiral Appliances (Richard L. Eggiman, mgr) was at 225 South Plaza Way. That’s my old 1959 Buick LaSabre station wagon parked in front of Eggiman’s.

Swann & Son Garage

1967 Achievement - Cape Swan - Sons 07From the off-kilter angle of this photo, I wonder if I might have just changed rolls of film and this was a shot where I was advancing the new roll of film to get past the leader. Swann & Son Garage (C. Elwood Swann) was located at 430 William Street.

Missourian Litho and Printing

1967 Achievement - Cape Missourian Litho and Printing 06Missourian Litho and Printing Co. (John Beaudean) was at 500 William.

Cape Chiropractic Clinic

1967 Achievement - Cape Cape Chiropractic Clinic 7Cape Chiropractic Clinic, 726 Independence, was occupied by Drs. Wm. D. and R.M. Edwards.

Dr. M. Allen Brock

1967 Achievement - Cape Dr M Allen Brock 27The building on the right has a sign large enough to read that says “Dr. M. Allen Brock – Chiropractor.” The City Directory has Dr. Brock’s address as 148 S. Ellis, but this doesn’t look like Ellis to me. I can’t read the sign on the building on the left. If I had to guess, I’d say this is Independence.

Ford’s Meat Company

1967 Achievement - Cape Fords Meat Co 33Ford’s was located almost directly across from the Steinhoff, Kirkwood and Joiner Construction Co. on Hwy 61 near Sprigg Street. Managers were Bessie N and Lloyd N. Ford.

Power substation

1967 Achievement - Cape 35I think this might be the power substation located on the east side of old Hwy 61 that leads to the Diversion Channel boat ramps. It has been expanded in recent years and is protected from flooding by a huge dike around it.

Photo gallery of Cape and St. Genvieve buildings

Some of the negatives were in sleeves that said “Cape;” a few, though, said “Cape – St. Gen.” I’m going to assume that the ones with snow in them were Cape. I didn’t bother to try to identify the residential buildings because The Missourian’s microfiche in Google was missing the dates when the Achievement Edition ran. You’ll have to give me your best guess if you see something that looks familiar. Click on any photo to make it larger, then click on the sides to move through the gallery.

If there is interest, I’ll scan buildings from East Cape, Scott City, Illmo, Charleston, Bertrand, Lutesville, Marble Hill, Chaffee, East Prairie, St. Mary, Perryville, Old Appleton, Oak Ridge, Fruitland, Brewer, Thebes, Olive Branch, Tamms, Delta, Bloomfield, Aquilla, Diehlstadt, Oran, Morley, Benton, Kelso, Delta, Advance, Patton and Brownwood. Oh, and I just found another sleeve of Cape buildings. As you can see, there isn’t much of Southeast Missouri I haven’t prowled. Unfortunately, I won’t have any IDs on the buildings. I’ll be lucky to get the town right.

Cape: Future Unlimited!

Achievement Editon Census story 02-26-1966I was trying to find the story that went with some photos of a Notre Dame Highlites dance when I saw the February 26, 1966, Missourian Achievement Edition headline “Cape Girardeau: Future Unlimited!”

The Achievement edition – known internally as the Atomic Edition – was a yearly wrap-up of what SE Missouri had done in the past year and what was coming down the pike. (Literally, in this case, because they were talking about getting I-55 done between Fruitland and Portageville).

The paper was all excited because the population was estimated to have passed the 30,000 plateau, 1,349 more than the estimate a year ago. That estimate, in turn, was 1,144 greater than the one in 1964. State College students accounted for 671 of the 1,349 increase. That was kind of a big deal, because 30,000 was the tipping point between being a third class city and a second class city in Missouri. The larger population also meant a larger proportion of the gasoline tax rebate would be flowing to Cape.

Cape was disappointed in 1960 when the city fell 53 people short of having 25,000 people, even though The Missourian offered a silver dollar to each person coming into the office to fill out an affidavit that they had not been counted in the census. The official tally turned out to be 24,947.

Other front page stories

You can’t say we didn’t have interesting stories in The Missourian. Floyd McGregor, owner of McGregor’s Market, 1004 North Sprigg, accidentally shot himself in the head with a 22-caliber rifle. The bullet entered under Mr. McGregor’s right eye and passed through his head near his right temple. “He apparently thought the bullet had just grazed his cheek, I don’t think he was aware the bullet actually entered his head,” Sgt. Donald Roberts said. He was in the hospital in satisfactory condition. The story said that Mr. McGregor had borrowed the rifle to shoot a cat. He was unloading the rifle when it accidentally discharged. The fate of the cat wasn’t reported.

A more amazing story is that of Clarence D. Snider, who died at the age of 72, leaving an estate of $465,581.67 in stocks. What makes it amazing is that Mr. Snider worked for 50 years as a heeler at the International Shoe Company; he was paid about $80 a week at the time of his retirement in 1959. His coworkers said he would generally show up for work about an hour early and spend the time poring over newspaper stock reports. He and his wife, Ella, lived in a house he built in 1915 at 123 South Boulevard. It was valued at $7,500.

Car phones coming to Cape

Achievement Edition Car phones 02-26-1966Southwestern Bell was rolling out mobile telephone service in the Cape area. The only catch was that it only worked for a radius of about 25-30 miles and only one frequency was available for all users in the coverage area. If one person was using the service, everybody else would get a busy signal.

When I was bored, I’d monitor the frequency, which was around 152 MHz, just below Cape PD. Most of the conversations were people who wanted to impress their friends and clients with the fact they were calling from their cars. I was amused to hear a local radio station “newsman” recording a whole bunch of “actualities” from his car phone. “This is Joe Jones reporting from his mobile telephone in Cape Girardeau.” Followed immediately by “This is Joe Jones reporting live from his mobile telephone in Advance, Mo.” Followed by “This is Joe Jones bringing you news by mobile telephone from Perryville.” Rinse and repeat.

Ads for Colonial Restaurant and Sunny Hill

Colonial Restaurant CrashThe paper’s ad had interior and exterior shots of Colonial Restaurant. [That link will take you to the page NEXT to the ad. You’ll have to scroll left a page to see it.]

The ad said it was “greatly enlarged and newly remodeled.” That might be why it looked like the building was being worked on in my wreck photo.

Another full-page advertisement said, “Hospitality Unlimited at the in-town motor inn which will open soon to offer the warmest ‘welcome-come-again’ anywhere. Sunny Hill Motor Inn will be the most convenient place to stay in Cape Girardeau. It will have 48 Spacious Guestrooms and will be right next to Cape Girardeau’s Favorite Restaurant – Plus many other features.”

It featured interior photos of the Golden Coin Dining Room and Golden Coin Lounge “Now Open for your dining pleasure and convenience.”

P.S. I never did find the story I was looking for.