Pfister’s in Treasure Trove

Pfisters - Gen Sign Co by Laverne H Hopkins croppedBuddy Terry Hopkins stopped by the house when we were both in Cape and dropped off a box of photos. His dad, Laverne H. Hopkins, worked for General Sign Company for years, Terry said. His specialty was drawing people and objects, as opposed to lettering and striping.

You have to remember that signs in those days were individually painted or lettered: they weren’t mass-produced like the ones you see today. A General Sign employee would take a picture of his work to prove to the customer that it was done.

The box contains hundreds of those iconic photos of signs, store fronts and logos we grew up seeing (and probably not really noticing). It’s going to take me a long time to scan and index the photos, but I thought Pfister’s Drive-In would be a good first candidate. Cape Electrical Supply and Cape Memorial Company are in the background, and I think the large brick building on the left might have been the Coke bottling plant.

Click on the photo to make it larger.  Here’s a shot of the drive-in and the area from the air, by the way.